GYUMRI BEER - A NEW LOOK
A NEW FORMAT
GYUMRI Beer enters a new chapter with the launch of its first metal can, featuring a fresh, contemporary design that brings a new expression to the brand.
Building on its established identity, GYUMRI combines its familiar character with a bold new look and a modern format, offering beer lovers a fresh way to experience the brand.
Same GYUMRI spirit
A bold new expression
Article title: Rebranding of the Gyumri Beer brewing company
Brand / Project Name: «GYUMRI BEER»
Project Type: Corporate Branding / Consumer Branding
Geolocation: Republic of Armenia
Market: Global
Project Category: Food products / Beverage
Process: Strategic research, Marketing analysis, Insight, Visual identity, Corporate identity, Guide to corporate identity, Creating a brand architecture concept, Corporate graphic design, Consumer graphic design, Creating personal graphic elements, Corporate and consumer marketing communications, Digital developments / www.gyumribeer.am
