{"id":5972,"date":"2025-07-03T20:39:51","date_gmt":"2025-07-03T17:39:51","guid":{"rendered":"https:\/\/linsbranding.com\/?post_type=portfolio&#038;p=5972"},"modified":"2026-10-09T10:27:23","modified_gmt":"2026-10-09T07:27:23","slug":"gyumri-beer","status":"publish","type":"portfolio","link":"https:\/\/linsbranding.com\/es\/works\/gyumri-beer\/","title":{"rendered":"GYUMRI BEER<br><span style='color:#fff;font-size:14px;'>Rebranding<\/span>"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5972\" class=\"elementor elementor-5972\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-f7c86dd e-flex e-con-boxed e-con e-parent\" data-id=\"f7c86dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b98fcbc elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"b98fcbc\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg.jpeg 1920w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg-300x169.jpeg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg-1024x576.jpeg 1024w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg-768x432.jpeg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg-1536x864.jpeg 1536w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-lusane-portfolio.jpg-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-9b988a5 e-flex e-con-boxed e-con e-parent\" data-id=\"9b988a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9399c5 e-con-full e-flex e-con e-child\" data-id=\"c9399c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb74f7 elementor-widget elementor-widget-wd_text_block\" data-id=\"9fb74f7\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p class=\"isSelectedEnd\"><span style=\"font-size: 18pt;\"><strong>GYUMRI BEER - A NEW LOOK<\/strong><\/span><\/p><p class=\"isSelectedEnd\"><span style=\"font-size: 18pt;\"><strong>A NEW FORMAT<\/strong><\/span><\/p><p class=\"isSelectedEnd\"><span style=\"font-size: 18pt;\">GYUMRI Beer enters a new chapter with the launch of its first metal can, featuring a fresh, contemporary design that brings a new expression to the brand.<\/span><\/p><p class=\"isSelectedEnd\"><span style=\"font-size: 18pt;\">Building on its established identity, GYUMRI combines its familiar character with a bold new look and a modern format, offering beer lovers a fresh way to experience the brand.<\/span><\/p><p><span style=\"font-size: 18pt;\"><strong>Same GYUMRI spirit<\/strong><\/span><\/p><p><span style=\"font-size: 18pt;\"><strong>A bold new expression<\/strong><\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a04929 e-con-full e-flex e-con e-child\" data-id=\"5a04929\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d52d3 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"e7d52d3\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-800x800.jpg\" class=\"attachment-800x800 size-800x800\" alt=\"\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-800x800.jpg 800w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-300x300.jpg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-150x150.jpg 150w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-768x768.jpg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-12x12.jpg 12w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can-500x500.jpg 500w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/02\/Gyumri-beer-can.jpg 860w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-338326f7 e-flex e-con-boxed e-con e-parent\" data-id=\"338326f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a718b19 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6a718b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10531\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio.jpg 1920w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio-300x169.jpg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio-1024x576.jpg 1024w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio-768x432.jpg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio-1536x864.jpg 1536w, https:\/\/linsbranding.com\/wp-content\/uploads\/2026\/10\/gyumri-portfolio-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1764\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1.jpg\" alt=\"\" width=\"1999\" height=\"1044\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1.jpg 1999w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-150x78.jpg 150w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-600x313.jpg 600w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-300x157.jpg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-768x401.jpg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-1024x535.jpg 1024w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-200x104.jpg 200w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-400x209.jpg 400w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-800x418.jpg 800w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/gyumribeer1-1200x627.jpg 1200w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1758\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1.jpg\" alt=\"\" width=\"1999\" height=\"1044\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1.jpg 1999w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-150x78.jpg 150w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-600x313.jpg 600w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-300x157.jpg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-768x401.jpg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-1024x535.jpg 1024w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-200x104.jpg 200w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-400x209.jpg 400w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-800x418.jpg 800w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil1-1200x627.jpg 1200w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1763\" src=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6.jpg\" alt=\"\" width=\"1999\" height=\"1044\" srcset=\"https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6.jpg 1999w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-150x78.jpg 150w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-600x313.jpg 600w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-300x157.jpg 300w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-768x401.jpg 768w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-1024x535.jpg 1024w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-200x104.jpg 200w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-400x209.jpg 400w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-800x418.jpg 800w, https:\/\/linsbranding.com\/wp-content\/uploads\/2017\/04\/brazil6-1200x627.jpg 1200w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p><p><span style=\"font-size: 12pt; font-family: 'trebuchet ms', geneva, sans-serif; color: #808080;\"><span style=\"color: #000000;\"><strong>Article title:<\/strong> <\/span>Rebranding of the Gyumri Beer brewing company<br \/><span style=\"color: #000000;\"><strong>Brand \/ Project Name:<\/strong><\/span> \u00abGYUMRI BEER\u00bb<br \/><span style=\"color: #000000;\"><strong>Project Type:<\/strong> <\/span>Corporate Branding \/ Consumer Branding<br \/><span style=\"color: #000000;\"><strong>Geolocation:<\/strong><\/span> Republic of Armenia<br \/><span style=\"color: #000000;\"><strong>Market:<\/strong><\/span> Global<br \/><span style=\"color: #000000;\"><strong>Project Category:<\/strong> <\/span>Food products \/ Beverage<br \/><strong><span style=\"color: #000000;\">Process:<\/span> <\/strong>Strategic research, Marketing analysis, Insight, Visual identity, Corporate identity, Guide to corporate identity, Creating a brand architecture concept, Corporate graphic design, Consumer graphic design, Creating personal graphic elements, Corporate and consumer marketing communications, Digital developments \/ <a href=\"http:\/\/www.gyumribeer.am\" target=\"_blank\" rel=\"noopener noreferrer\">www.gyumribeer.am<\/a><\/span><\/p><p><!-- \/wp:freeform --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-1a7650b e-flex e-con-boxed e-con e-parent\" data-id=\"1a7650b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>GYUMRI BEER &#8211; A NEW LOOK A NEW FORMAT 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